1. CARE - the concern empathy and consideration for the needs and values of patients/customers.  It is best manifested when you do the following:

• Provide genuine concern to those with whom the organization serves and works.
• Value every individual; being sensitive and attentive to their needs in a timely and appropriate manner.
• Understand the patient’s socio cultural, psychological and economic influences,  and communicates effectively with patients and among the staff, both  verbal and non verbal to achieve the greatest well being and highest potential for a patient.
• Provide customers with cheerful help even under the most difficult circumstances.
• Provide safe, compassionate service to patients, community and staff.

2. EXCELLENCE - is a practice that consistently uses current knowledge and theory while understanding personal limits, integrates judgment and the customer’s perspectives, embraces advancement, challenges, and works towards development of new knowledge.  You practice excellence if you:

• Provide highest quality and best practices at every department and workplace.
• Demonstrate high level of knowledge and skill in all aspects of the profession.
• Implement patient-care interventions and technology with precision and skill.
• Participate in integrative and collaborative practice to promote high quality health and educational outcomes.
• Continue to strive for excellence.  Never stop learning and working to improve skills, programs and services to meet or exceed customers/ satisfaction.
• Commit to continuous improvement, seek to set the recognized performance standards within the organization.
• Utilize and incorporate data, standards of care and best practices into work processes and decision making.

3. TEAMWORK - refers to collective and coordinated efforts of staff with diverse talents, backgrounds, ideas and experiences to create solutions and benefit customers.  Teamwork is best observed and promoted if we:

• Continuously search and nurture untapped talents from diverse staff, as well as discover new resources and value varied/diverse perspectives.
• Recognize and value each person’s talents and contributions.
• Develop leaders who will set clear expectations and inspire action toward a share vision.
• Provide timely and direct feedback to facilitate collaboration.
• Give value to team success over individual success.
• Recognize and encourage the value of people and teams.

4. PATIENT FIRST - the patient is the first and utmost consideration to all decisions.  We observe this when we:

• Demonstrate respect for patients and their families with care, concern, courtesy and compassion.
• Identify, meet and/or exceed patient expectations.
• Guided by the unique needs of patients/clients.
• Prioritize patients’ safety and wellness
• Attend to patient with the objective of giving them the best service without compromising their individual needs.

5. INTEGRITY - refers to steadfast adherence to high ethical and professional principles, truthfulness, and fairness.  It is knowing and doing what is right.  Integrity is manifested by a person who:

• Abides by the rules, regulations and applicable laws.
• Articulates and internalizes stated ideals and values.
• Lives out its mission.
• Resolves dilemmas with respect to a consistent set of core values.
• Knows limitations and acts accordingly.
• Recognizes the limits of expertise and makes referrals appropriately.
• Promotes employment situations that are congruent with practice values and professional ethical standards.
• Fosters trust by being truthful and consistent in actions and words.  Keeps its commitments.
• Practice truthfulness and honesty in the course of his routine work.
• Recognizes values and embraces diversity.
• Conducts hospital business with high standards of behavior.